Pharmvista

The Problem

Pharmvista makes organic, natural gummy supplements, and in that category the product label isn't just packaging. It's a compliance document. Every claim, every ingredient panel, every layout decision has to hold up against FDA labeling rules while still standing out on a crowded shelf and an even more crowded product page. Pharmvista's original ask was modest, just a single landing page for one product. But as the catalog grew, it became clear they needed a partner who could move at the pace of a growing supplement brand. New SKUs. New compliant labels. An e-commerce presence that could actually convert. What usually happens with a slower agency setup is every small change gets routed through three people before it ships, and that's exactly what they wanted to avoid.

Our Approach

We started with one product site and earned the rest of the relationship through delivery, not a pitch deck. Today we handle branding and art direction, FDA-compliant label design for each new SKU, e-commerce site development, and ongoing management of Pharmvista's digital marketing. Because we own both the design and the build, a new product can go from label concept to a live, SEO-optimized product page without bouncing between vendors. We also treat compliance as a design constraint from the first sketch, not a legal review bolted on at the end. That's the real reason we've launched 20+ product lines without a single labeling rework cycle.

Architecture & Tech Stack

The e-commerce sites run on PHP with a MySQL data layer. Vue.js powers the interactive storefront, and Tailwind CSS keeps the design system consistent across product lines. Label and packaging work happens in Adobe Illustrator, kept in the same versioned workflow as the web assets so branding stays consistent from the product page to the physical shelf. We prioritized SEO fundamentals from the initial rebuild: clean URLs, fast page loads, structured product data. That's what let organic traffic and paid efficiency move together instead of one propping up the other.

Results

• Launched 20+ product lines with uniquely designed, FDA-compliant labels
• Doubled e-commerce sales with new SEO-optimized websites within 4 months
• Reduced ad spend by 50% while increasing monthly web traffic by over 70%